The effects of Media Mix on Business-to-Business websites

Natasa Golik Klanac, K Cukovic

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCROMAR Congress
Publication date2011
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
EventCROMAR Congress - Pula, Croatia
Duration: 06.10.201108.06.2011
Conference number: 22

Keywords

  • 512 Business and Management
  • KOTA2011

Cite this

Golik Klanac, N., & Cukovic, K. (2011). The effects of Media Mix on Business-to-Business websites. In CROMAR Congress