The effects of Media Mix on Business-to-Business websites

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	CROMAR Congress
Publication date	2011
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	CROMAR Congress - Pula, Croatia Duration: 06.10.2011 → 08.06.2011 Conference number: 22

Keywords

@inproceedings{7a045800b72c46bb836a61d7b5622da5,

title = "The effects of Media Mix on Business-to-Business websites",

keywords = "512 Business and Management, KOTA2011",

author = "\{Golik Klanac\}, Natasa and K Cukovic",

note = " Volume: Proceeding volume: ; CROMAR Congress ; Conference date: 06-10-2011 Through 08-06-2011",

year = "2011",

language = "English",

booktitle = "CROMAR Congress",

}