The effects of value activation and price cues on consumers’ experience of food products

K. Lehtola, H. Luomala, H. Tuuri, Hannele Kauppinen-Räisänen, T. Kupiainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAnzmac Conference
Number of pages7
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
Event2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Christchurch, New Zealand
Duration: 05.12.201607.12.2016

Keywords

  • 512 Business and Management

Cite this

Lehtola, K., Luomala, H., Tuuri, H., Kauppinen-Räisänen, H., & Kupiainen, T. (2007). The effects of value activation and price cues on consumers’ experience of food products. In Anzmac Conference