The effects of value activation and price cues on consumers’ experience of food products

K. Lehtola; H. Luomala; H. Tuuri; Hannele Kauppinen-Räisänen; T. Kupiainen

The effects of value activation and price cues on consumers’ experience of food products

K. Lehtola, H. Luomala, H. Tuuri, Hannele Kauppinen-Räisänen, T. Kupiainen

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Anzmac Conference
Number of pages	7
Publication date	2007
Publication status	Published - 2007
MoE publication type	A4 Article in conference proceedings
Event	2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Christchurch, New Zealand Duration: 05.12.2016 → 07.12.2016

Keywords

512 Business and Management

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title = "The effects of value activation and price cues on consumers{\textquoteright} experience of food products",

keywords = "512 Business and Management",

author = "K. Lehtola and H. Luomala and H. Tuuri and Hannele Kauppinen-R{\"a}is{\"a}nen and T. Kupiainen",

note = " Volume: Proceeding volume: ; 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 05-12-2016 Through 07-12-2016",

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T1 - The effects of value activation and price cues on consumers’ experience of food products

AU - Lehtola, K.

AU - Luomala, H.

AU - Tuuri, H.

AU - Kauppinen-Räisänen, Hannele

AU - Kupiainen, T.

N1 - Volume: Proceeding volume:

PY - 2007

Y1 - 2007

KW - 512 Business and Management

M3 - Conference contribution

BT - Anzmac Conference

T2 - 2016 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 5 December 2016 through 7 December 2016

ER -