The Effects of Value Activation and Price Cues on Consumers’ experience of Food Product

Katariina Lehtola; Harri  Luomala; Hannu Tuuri; Hannele Kauppinen-Räisänen; Kupiainen Terri

The Effects of Value Activation and Price Cues on Consumers’ experience of Food Product

Katariina Lehtola, Harri Luomala, Hannu Tuuri, Hannele Kauppinen-Räisänen, Kupiainen Terri

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Conference Proceedings of Anzmac
Number of pages	8
Publication date	2007
Pages	2338-2345
Publication status	Published - 2007
MoE publication type	A4 Article in conference proceedings
Event	2007 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Dunedin, New Zealand Duration: 03.12.2007 → 05.12.2007

Keywords

512 Business and Management

Access to Document

http://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/papers/K%20Lehtola_1a.pdf

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Cite this

@inproceedings{e77b8c58e447491caa66cb25f9f3d174,

title = "The Effects of Value Activation and Price Cues on Consumers{\textquoteright} experience of Food Product",

keywords = "512 Business and Management",

author = "Katariina Lehtola and Harri Luomala and Hannu Tuuri and Hannele Kauppinen-R{\"a}is{\"a}nen and Kupiainen Terri",

note = " Volume: Proceeding volume: ; 2007 Australian and New Zealand Marketing Academy (ANZMAC) Conference, ANZMAC ; Conference date: 03-12-2007 Through 05-12-2007",

year = "2007",

language = "English",

pages = "2338--2345",

booktitle = "Conference Proceedings of Anzmac",

}

Lehtola, K, Luomala, H, Tuuri, H, Kauppinen-Räisänen, H & Terri, K 2007, The Effects of Value Activation and Price Cues on Consumers’ experience of Food Product. in Conference Proceedings of Anzmac. pp. 2338-2345, 2007 Australian and New Zealand Marketing Academy (ANZMAC) Conference, Dunedin, New Zealand, 03.12.2007. <http://pandora.nla.gov.au/pan/25410/20080806-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2007/papers/K%20Lehtola_1a.pdf>

TY - GEN

T1 - The Effects of Value Activation and Price Cues on Consumers’ experience of Food Product

AU - Lehtola, Katariina

AU - Luomala, Harri

AU - Tuuri, Hannu

AU - Kauppinen-Räisänen, Hannele

AU - Terri, Kupiainen

N1 - Volume: Proceeding volume:

PY - 2007

Y1 - 2007

KW - 512 Business and Management

M3 - Conference contribution

SP - 2338

EP - 2345

BT - Conference Proceedings of Anzmac

T2 - 2007 Australian and New Zealand Marketing Academy (ANZMAC) Conference

Y2 - 3 December 2007 through 5 December 2007

ER -