The Effects of Value Activation and Price Cues on Consumers’ experience of Food Product

Katariina Lehtola, Harri Luomala, Hannu Tuuri, Hannele Kauppinen-Räisänen, Kupiainen Terri

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference Proceedings of Anzmac
Number of pages8
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
Event2007 Australian and New Zealand Marketing Academy (ANZMAC) Conference - Dunedin, New Zealand
Duration: 03.12.200705.12.2007


  • 512 Business and Management

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