The elements of brand strategy: An empirical investigation.

H. Klopper, Ossi Pesämaa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationSouth African Institute of Management Science Conference 2009
Publication date2009
Publication statusPublished - 2009
MoE publication typeA4 Article in conference proceedings
EventSouth African Institute of Management Science Conference 2009 - Port Elizabeth, South Africa
Duration: 14.09.200915.09.2009

Cite this

Klopper, H., & Pesämaa, O. (2009). The elements of brand strategy: An empirical investigation. In South African Institute of Management Science Conference 2009