The elements of brand strategy:  An empirical investigation.

H. Klopper; Ossi Pesämaa

The elements of brand strategy: An empirical investigation.

H. Klopper, Ossi Pesämaa

Entrepreneurship, Management and Organisation, Vaasa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	South African Institute of Management Science Conference 2009
Publication date	2009
Publication status	Published - 2009
MoE publication type	A4 Article in conference proceedings
Event	South African Institute of Management Science Conference 2009 - Port Elizabeth, South Africa Duration: 14.09.2009 → 15.09.2009

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title = "The elements of brand strategy: An empirical investigation.",

author = "H. Klopper and Ossi Pes{\"a}maa",

note = " Volume: Proceeding volume: ; South African Institute of Management Science Conference 2009 ; Conference date: 14-09-2009 Through 15-09-2009",

year = "2009",

language = "English",

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AU - Pesämaa, Ossi

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BT - South African Institute of Management Science Conference 2009

T2 - South African Institute of Management Science Conference 2009

Y2 - 14 September 2009 through 15 September 2009

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