The emergence of the new service marketing: Nordic School perspectives

Evert Gummesson, Christian Grönroos

Research output: Contribution to journalArticleScientificpeer-review

51 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Service Management
Volume23
Issue number4
Pages (from-to)479-497
Number of pages18
ISSN1757-5818
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012

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