The emergence of the new service marketing:: Nordic School perspectives

The emergence of the new service marketing: Nordic School perspectives

Research output: Contribution to journal › Article › Scientific › peer-review

81 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Service Management
Volume	23
Issue number	4
Pages (from-to)	479-497
Number of pages	18
ISSN	1757-5818
DOIs	https://doi.org/10.1108/09564231211260387
Publication status	Published - 2012
MoE publication type	A1 Journal article - refereed

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title = "The emergence of the new service marketing:: Nordic School perspectives",

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author = "Evert Gummesson and Christian Gr{\"o}nroos",

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T1 - The emergence of the new service marketing:

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AU - Grönroos, Christian

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