The Essence of the Nordic School

Christian Grönroos, Catharina Koskull von, Johanna Gummerus

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Nordic School : Service Marketing and Management for the Future
EditorsJohanna Gummerus, Catharina von Koskull
Number of pages4
PublisherHanken School of Economics
Publication date2015
Pages29-32
ISBN (Electronic)978-952-232-284-5 (PDF)
Publication statusPublished - 2015
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Grönroos, C., Koskull von, C., & Gummerus, J. (2015). The Essence of the Nordic School. In J. Gummerus, & C. von Koskull (Eds.), The Nordic School : Service Marketing and Management for the Future (pp. 29-32). Hanken School of Economics. http://hdl.handle.net/10138/156531