Abstract
The number of service innovation articles has increased dramatically in the past 25 years. By reviewing 128 articles published between 1986 and 2010, primarily in leading marketing and innovation journals, this study analyzes the progression of service innovation research according to topicality and perspective. The authors summarize prior research by clustering it into three evolutional phases and drawing parallels with the evolution of the wider services marketing field. Overall, the view of service innovation has evolved, from a complement of traditional product innovation to a multidimensional, all-encompassing notion that entails several functions, both within and outside the firm.
| Original language | English |
|---|---|
| Peer-reviewed scientific journal | The Service Industries Journal |
| Volume | 34 |
| Issue number | 5 |
| Pages (from-to) | 373-398 |
| Number of pages | 26 |
| ISSN | 0264-2069 |
| DOIs | |
| Publication status | Published - 2014 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- KOTA2013