The four dimensions of value in branding: Moving the customer from value proposition to value fulfillment

Christian Grönroos, Kirsti Lindberg-Repo

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationCorporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism
EditorsKlement Podnar, Zlatko Jancic
Number of pages5
Place of PublicationLjubljana
PublisherUniversity of Ljubljana
Publication date2008
ISBN (Print)978-961-235-322-3
Publication statusPublished - 2008
MoE publication typeA3 Book chapter

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