The four dimensions of value in branding: Moving the customer from value proposition to value fulfillment

Christian Grönroos, Kirsti Lindberg-Repo

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism
Editors	Klement Podnar, Zlatko Jancic
Number of pages	5
Place of Publication	Ljubljana
Publisher	University of Ljubljana
Publication date	2008
Pages	363-367
ISBN (Print)	978-961-235-322-3
Publication status	Published - 2008
MoE publication type	A3 Book chapter

OpenUrl availability

Grönroos, Christian ; Lindberg-Repo, Kirsti. / The four dimensions of value in branding : Moving the customer from value proposition to value fulfillment. Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism. editor / Klement Podnar ; Zlatko Jancic. Ljubljana : University of Ljubljana, 2008. pp. 363-367

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The four dimensions of value in branding: Moving the customer from value proposition to value fulfillment. / Grönroos, Christian; Lindberg-Repo, Kirsti.
Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism. ed. / Klement Podnar; Zlatko Jancic. Ljubljana: University of Ljubljana, 2008. p. 363-367.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

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AU - Lindberg-Repo, Kirsti

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BT - Corporate and marketing communications as a strategic resource; response to contemporary use, challenges and criticism

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A2 - Jancic, Zlatko

PB - University of Ljubljana

CY - Ljubljana

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