The "Give-the-Service-Customer-Special-Treatment-Approach:" What Happens when Other Customers are Present in the Service Encounter?

Magnus Söderlund, Peter Gabrielson

Research output: Contribution to journalConference articleScientificpeer-review

Original languageEnglish
Peer-reviewed scientific journalAdvances in Consumer Research
Pages (from-to)380-384
Number of pages5
Publication statusPublished - 2011
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , United States
Duration: 01.01.1800 → …


  • 512 Business and Management

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