The "Give-the-Service-Customer-Special-Treatment-Approach:" What Happens when Other Customers are Present in the Service Encounter?

Magnus Söderlund, Peter Gabrielson

Marketing, Helsinki

Research output: Contribution to journal › Conference article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Advances in Consumer Research
Volume	9
Pages (from-to)	380-384
Number of pages	5
ISSN	0098-9258
Publication status	Published - 2011
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , United States Duration: 01.01.1800 → …

Keywords

512 Business and Management

Access to Document

http://connection.ebscohost.com/c/articles/77409991/the-give-the-service-customer-special-treatment-approach-what-happens-when-other-customers-are-present-service-encounter

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Cite this

Söderlund, M., & Gabrielson, P. (2011). The "Give-the-Service-Customer-Special-Treatment-Approach:" What Happens when Other Customers are Present in the Service Encounter? Advances in Consumer Research, 9, 380-384. http://connection.ebscohost.com/c/articles/77409991/the-give-the-service-customer-special-treatment-approach-what-happens-when-other-customers-are-present-service-encounter

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Söderlund, M & Gabrielson, P 2011, 'The "Give-the-Service-Customer-Special-Treatment-Approach:" What Happens when Other Customers are Present in the Service Encounter?', Advances in Consumer Research, vol. 9, pp. 380-384. <http://connection.ebscohost.com/c/articles/77409991/the-give-the-service-customer-special-treatment-approach-what-happens-when-other-customers-are-present-service-encounter>

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AU - Gabrielson, Peter

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