The hybrid consumer: exploring hybrid consumption behaviour

Hanna Ehrnrooth, Christian Grönroos

Research output: Contribution to journalArticleScientificpeer-review

19 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalManagement Decision
Volume51
Issue number9
Pages (from-to)1793-1820
Number of pages28
ISSN0025-1747
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

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