The hybrid consumer: exploring hybrid consumption behaviour

Hanna Ehrnrooth; Christian Grönroos

doi:10.1108/MD-12-2012-0867

The hybrid consumer: exploring hybrid consumption behaviour

Hanna Ehrnrooth, Christian Grönroos

Hanken School of Economics

Research output: Contribution to journal › Article › Scientific › peer-review

29 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Management Decision
Volume	51
Issue number	9
Pages (from-to)	1793-1820
Number of pages	28
ISSN	0025-1747
DOIs	https://doi.org/10.1108/MD-12-2012-0867
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2013
Equis Base Room

Access to Document

10.1108/MD-12-2012-0867

OpenUrl availability

Full text

Cite this

@article{41e91af3e4604d689bcebb7202c7258f,

title = "The hybrid consumer: exploring hybrid consumption behaviour",

keywords = "512 Business and Management, KOTA2013, Equis Base Room",

author = "Hanna Ehrnrooth and Christian Gr{\"o}nroos",

year = "2013",

doi = "10.1108/MD-12-2012-0867",

language = "English",

volume = "51",

pages = "1793--1820",

journal = "Management Decision",

issn = "0025-1747",

publisher = "Emerald Group Publishing",

number = "9",

}

TY - JOUR

T1 - The hybrid consumer: exploring hybrid consumption behaviour

AU - Ehrnrooth, Hanna

AU - Grönroos, Christian

PY - 2013

Y1 - 2013

KW - 512 Business and Management

KW - KOTA2013

KW - Equis Base Room

UR - http://www.scopus.com/inward/record.url?scp=EID:2-s2.0-84886050928&partnerID=8YFLogxK

U2 - 10.1108/MD-12-2012-0867

DO - 10.1108/MD-12-2012-0867

M3 - Article

SN - 0025-1747

VL - 51

SP - 1793

EP - 1820

JO - Management Decision

JF - Management Decision

IS - 9

ER -

The hybrid consumer: exploring hybrid consumption behaviour

Keywords

Access to Document

OpenUrl availability

Other files and links

Cite this