The hybrid consumer: exploring hybrid consumption behaviour

Hanna Ehrnrooth; Christian Grönroos

doi:10.1108/MD-12-2012-0867

The hybrid consumer: exploring hybrid consumption behaviour

Hanna Ehrnrooth, Christian Grönroos

Hanken School of Economics

Research output: Contribution to journal › Article › Scientific › peer-review

32 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Management Decision
Volume	51
Issue number	9
Pages (from-to)	1793-1820
Number of pages	28
ISSN	0025-1747
DOIs	https://doi.org/10.1108/MD-12-2012-0867
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2013
Equis Base Room

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The hybrid consumer: exploring hybrid consumption behaviour

Keywords

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