The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type

Research output: Book/Report › Commissioned report

Original language	English

Place of Publication	Helsinki
Publisher	Hanken School of Economics
Number of pages	48
ISBN (Print)	978-952-232-069-8
Publication status	Published - 2009
MoE publication type	D4 Published development or research report or study

Name	Hanken School of Economics Working Papers
Publisher	Hanken School of Economics
No.	543
ISSN (Print)	0357-4598

Access to Document

@book{b47383ad739144aaaa53b22eda6e531c,

title = "The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type",

author = "Christian Gr{\"o}nroos and Hanna Lepp{\"a}nen",

year = "2009",

language = "English",

isbn = "978-952-232-069-8",

series = "Hanken School of Economics Working Papers",

publisher = "Hanken School of Economics",

number = "543",

address = "Finland",

}