The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type

Christian Grönroos, Hanna Leppänen

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherHanken School of Economics
Number of pages48
ISBN (Print)978-952-232-069-8
Publication statusPublished - 2009
MoE publication typeD4 Published development or research report or study

Publication series

NameHanken School of Economics Working Papers
PublisherHanken School of Economics
No.543
ISSN (Print)0357-4598

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