The Impact of Colors on Preference for Pharmaceuticals: A Cross Cultural Study

Hannele Kauppinen-Räisänen, Richard Owusu, S.N. Buatsi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationMacromarketing and Development: Building Bridges and Forging Alliances
EditorsS.M. Baker, D. Westbrook
Number of pages2
Publication date2007
ISBN (Print)0-9795440-0-9
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings

Publication series

NameProceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society

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