The Impact of Colors on Preference for Pharmaceuticals: A Cross Cultural Study

Hannele Kauppinen-Räisänen, Richard Owusu, S.N. Buatsi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationMacromarketing and Development: Building Bridges and Forging Alliances
EditorsS.M. Baker, D. Westbrook
Number of pages2
Publication date2007
Pages129-130
ISBN (Print)0-9795440-0-9
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings

Publication series

NameProceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society

Cite this

Kauppinen-Räisänen, H., Owusu, R., & Buatsi, S. N. (2007). The Impact of Colors on Preference for Pharmaceuticals: A Cross Cultural Study. In S. M. Baker, & D. Westbrook (Eds.), Macromarketing and Development: Building Bridges and Forging Alliances (pp. 129-130). (Proceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society).