The Impact of Colors on Preference for Pharmaceuticals: A Cross Cultural Study

Hannele Kauppinen-Räisänen; Richard Owusu; S.N. Buatsi

The Impact of Colors on Preference for Pharmaceuticals: A Cross Cultural Study

Hannele Kauppinen-Räisänen, Richard Owusu, S.N. Buatsi

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Macromarketing and Development: Building Bridges and Forging Alliances
Editors	S.M. Baker, D. Westbrook
Number of pages	2
Publication date	2007
Pages	129-130
ISBN (Print)	0-9795440-0-9
Publication status	Published - 2007
MoE publication type	B3 Article in conference proceedings

Publication series

Name	Proceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society

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Kauppinen-Räisänen, H., Owusu, R., & Buatsi, S. N. (2007). The Impact of Colors on Preference for Pharmaceuticals: A Cross Cultural Study. In S. M. Baker, & D. Westbrook (Eds.), Macromarketing and Development: Building Bridges and Forging Alliances (pp. 129-130). (Proceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society).

Kauppinen-Räisänen, Hannele ; Owusu, Richard ; Buatsi, S.N. / The Impact of Colors on Preference for Pharmaceuticals : A Cross Cultural Study. Macromarketing and Development: Building Bridges and Forging Alliances. editor / S.M. Baker ; D. Westbrook. 2007. pp. 129-130 (Proceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society).

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Kauppinen-Räisänen, H, Owusu, R & Buatsi, SN 2007, The Impact of Colors on Preference for Pharmaceuticals: A Cross Cultural Study. in SM Baker & D Westbrook (eds), Macromarketing and Development: Building Bridges and Forging Alliances. Proceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society, pp. 129-130.

The Impact of Colors on Preference for Pharmaceuticals: A Cross Cultural Study. / Kauppinen-Räisänen, Hannele; Owusu, Richard; Buatsi, S.N.
Macromarketing and Development: Building Bridges and Forging Alliances. ed. / S.M. Baker; D. Westbrook. 2007. p. 129-130 (Proceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

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T2 - A Cross Cultural Study

AU - Kauppinen-Räisänen, Hannele

AU - Owusu, Richard

AU - Buatsi, S.N.

N1 - Volume: Proceeding volume:

PY - 2007

Y1 - 2007

M3 - Conference contribution

SN - 0-9795440-0-9

T3 - Proceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society

SP - 129

EP - 130

BT - Macromarketing and Development: Building Bridges and Forging Alliances

A2 - Baker, S.M.

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Kauppinen-Räisänen H, Owusu R, Buatsi SN. The Impact of Colors on Preference for Pharmaceuticals: A Cross Cultural Study. In Baker SM, Westbrook D, editors, Macromarketing and Development: Building Bridges and Forging Alliances. 2007. p. 129-130. (Proceedings of a Joint Conference of the International Society of Marketing and Development and the Macromarketing Society).