Original language | English |
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Title of host publication | Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
Editors | Patricia Rossi , Nina Krey |
Number of pages | 2 |
Place of Publication | Cham |
Publisher | Springer Nature Switzerland AG |
Publication date | 2019 |
Pages | 123-124 |
ISBN (Print) | 978-3-030-02568-7 |
ISBN (Electronic) | 978-3-030-02568-7 |
Publication status | Published - 2019 |
MoE publication type | A4 Article in conference proceedings |
Event | 2018 Academy of Marketing Science World Marketing Congress : AMS WMC - Porto, Portugal Duration: 27.06.2018 → 29.06.2018 Conference number: 21 |
Publication series
Name | The 21st AMS World Marketing Congress (WMC) |
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Keywords
- 512 Business and Management