The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract

Theresa Eriksson, Christine Pitt, Andrew Flostrand, Kristina Heinonen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationFinding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
EditorsPatricia Rossi , Nina Krey
Number of pages2
Place of PublicationCham
PublisherSpringer Nature Switzerland AG
Publication date2019
Pages123-124
ISBN (Print)978-3-030-02568-7
ISBN (Electronic)978-3-030-02568-7
Publication statusPublished - 2019
MoE publication typeA4 Article in conference proceedings
Event2018 Academy of Marketing Science World Marketing Congress : AMS WMC - Porto, Portugal
Duration: 27.06.201829.06.2018
Conference number: 21

Publication series

NameThe 21st AMS World Marketing Congress (WMC)

Keywords

  • 512 Business and Management

Cite this

Eriksson, T., Pitt, C., Flostrand, A., & Heinonen, K. (2019). The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract. In P. Rossi , & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 123-124). (The 21st AMS World Marketing Congress (WMC)). Springer Nature Switzerland AG.