| Original language | English |
|---|---|
| Title of host publication | Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| Editors | Patricia Rossi , Nina Krey |
| Number of pages | 2 |
| Place of Publication | Cham |
| Publisher | Springer Nature Switzerland AG |
| Publication date | 2019 |
| Pages | 123-124 |
| ISBN (Print) | 978-3-030-02568-7 |
| ISBN (Electronic) | 978-3-030-02568-7 |
| Publication status | Published - 2019 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 2018 Academy of Marketing Science World Marketing Congress : AMS WMC - Porto, Portugal Duration: 27.06.2018 → 29.06.2018 Conference number: 21 |
Publication series
| Name | The 21st AMS World Marketing Congress (WMC) |
|---|
Keywords
- 512 Business and Management