The impact of package colors: a cross-cultural study in Ghana and Finland

Hannele Kauppinen-Räisänen, Richard Owusu

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationPeer-reviewed proceedings of the international academy of African business and development
Number of pages7
Publication date2007
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
EventPeer-reviewed proceedings of the international academy of African business and development - London, United Kingdom
Duration: 01.01.1800 → …

Keywords

  • 512 Business and Management

Cite this

Kauppinen-Räisänen, H., & Owusu, R. (2007). The impact of package colors: a cross-cultural study in Ghana and Finland. In Peer-reviewed proceedings of the international academy of African business and development