The impact of package colors: a cross-cultural study in Ghana and Finland

Hannele Kauppinen-Räisänen; Richard Owusu

The impact of package colors: a cross-cultural study in Ghana and Finland

Hannele Kauppinen-Räisänen, Richard Owusu

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Peer-reviewed proceedings of the international academy of African business and development
Number of pages	7
Publication date	2007
Publication status	Published - 2007
MoE publication type	A4 Article in conference proceedings
Event	Peer-reviewed proceedings of the international academy of African business and development - London, United Kingdom Duration: 01.01.1800 → …

Keywords

512 Business and Management

OpenUrl availability

Full text

Cite this

@inproceedings{3d1a102f9f234f639f7e66c77388d5a0,

title = "The impact of package colors: a cross-cultural study in Ghana and Finland",

keywords = "512 Business and Management",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Richard Owusu",

note = " Volume: Proceeding volume: ; Peer-reviewed proceedings of the international academy of African business and development ; Conference date: 01-01-1800",

year = "2007",

language = "English",

booktitle = "Peer-reviewed proceedings of the international academy of African business and development",

}

TY - GEN

T1 - The impact of package colors: a cross-cultural study in Ghana and Finland

AU - Kauppinen-Räisänen, Hannele

AU - Owusu, Richard

N1 - Volume: Proceeding volume:

PY - 2007

Y1 - 2007

KW - 512 Business and Management

M3 - Conference contribution

BT - Peer-reviewed proceedings of the international academy of African business and development

T2 - Peer-reviewed proceedings of the international academy of African business and development

Y2 - 1 January 1800

ER -