The impact of package colors on preference for pharmaceuticals: A cross-cultural study

Hannele Kauppinen-Räisänen, Richard Owusu, Seth N. Buatsi

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Journal of Macromarketing
Volume	27
Issue number	2
Pages (from-to)	418
Number of pages	1
ISSN	0276-1467
Publication status	Published - 2007
MoE publication type	A1 Journal article - refereed

Keywords

@article{b93351fad5a64b50a180e36758083515,

title = "The impact of package colors on preference for pharmaceuticals: A cross-cultural study",

keywords = "512 Business and Management",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Richard Owusu and Buatsi, {Seth N.}",

year = "2007",

language = "English",

volume = "27",

pages = "418",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "Sage publications",

number = "2",

}