The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study

Hannele Kauppinen-Räisänen, Richard Owusu, S.N. Buatsi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of a joint conference of the international society of marketing and development and the macromarketing society
Number of pages2
Publication date2007
Pages129-130
Publication statusPublished - 2007
MoE publication typeA4 Article in conference proceedings
EventProceedings of a joint conference of the international society of marketing and development and the macromarketing society - Washington DC, United States
Duration: 01.01.1800 → …

Keywords

  • 512 Business and Management

Cite this

Kauppinen-Räisänen, H., Owusu, R., & Buatsi, S. N. (2007). The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study. In Proceedings of a joint conference of the international society of marketing and development and the macromarketing society (pp. 129-130)