The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study

Hannele Kauppinen-Räisänen; Richard Owusu; S.N. Buatsi

The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study

Hannele Kauppinen-Räisänen, Richard Owusu, S.N. Buatsi

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of a joint conference of the international society of marketing and development and the macromarketing society
Number of pages	2
Publication date	2007
Pages	129-130
Publication status	Published - 2007
MoE publication type	A4 Article in conference proceedings
Event	Proceedings of a joint conference of the international society of marketing and development and the macromarketing society - Washington DC, United States Duration: 01.01.1800 → …

Keywords

512 Business and Management

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title = "The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study",

keywords = "512 Business and Management",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Richard Owusu and S.N. Buatsi",

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Kauppinen-Räisänen, H, Owusu, R & Buatsi, SN 2007, The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study. in Proceedings of a joint conference of the international society of marketing and development and the macromarketing society. pp. 129-130, Proceedings of a joint conference of the international society of marketing and development and the macromarketing society, Washington DC, United States, 01.01.1800.

The impact of package colors on preference for pharmaceuticals: A Cross-cultural Study. / Kauppinen-Räisänen, Hannele; Owusu, Richard; Buatsi, S.N.
Proceedings of a joint conference of the international society of marketing and development and the macromarketing society. 2007. p. 129-130.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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