The impact of package colors on product preferences: A cross-cultural study in Ghana and Finland

Hannele Kauppinen-Räisänen, Richard A. Owusu, Seth N. Buatsi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationBuilding new strathegic partnerships for Africa´s economic developments
EditorsFelix Ayadi
Number of pages7
Publication date2007
ISBN (Print)0-9765288-2-7
Publication statusPublished - 2007
MoE publication typeB3 Article in conference proceedings

Publication series

NameProceedings of international academy of African business and development

Cite this

Kauppinen-Räisänen, H., Owusu, R. A., & Buatsi, S. N. (2007). The impact of package colors on product preferences: A cross-cultural study in Ghana and Finland. In F. Ayadi (Ed.), Building new strathegic partnerships for Africa´s economic developments (Proceedings of international academy of African business and development).