The importance of industrial service strategies: Exploring the service offering within European industrial markets

Christian Kowalkowski

The importance of industrial service strategies: Exploring the service offering within European industrial markets

Christian Kowalkowski

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	International Conference on Information Technology in Business (ITIB)
Publication date	2005
Publication status	Published - 2005
MoE publication type	A4 Article in conference proceedings
Event	2005 International Conference on Information Technology in Business (ITIB) - St Petersburg, Russian Federation Duration: 14.06.2005 → 17.06.2005 Conference number: 2

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@inproceedings{102aff801e90455ba42bc36884451ccd,

title = "The importance of industrial service strategies: Exploring the service offering within European industrial markets",

author = "Christian Kowalkowski",

note = " Volume: Proceeding volume: ; 2005 International Conference on Information Technology in Business (ITIB) ; Conference date: 14-06-2005 Through 17-06-2005",

year = "2005",

language = "English",

booktitle = "International Conference on Information Technology in Business (ITIB)",

}