The Influence of Product Design Evaluations on Investors’ Willingness to Invest in Companies: Theory and Experiment with Finnish Individual Investors

Jaakko Aspara

doi:10.1111/j.1948-7177.2011.00023.x

The Influence of Product Design Evaluations on Investors’ Willingness to Invest in Companies: Theory and Experiment with Finnish Individual Investors

Jaakko Aspara

Marketing, Helsinki

Aalto University

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Peer-reviewed scientific journal	Design Management Journal
Volume	6
Issue number	1
Pages (from-to)	79-93
Number of pages	15
DOIs	https://doi.org/10.1111/j.1948-7177.2011.00023.x
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management

Access to Document

10.1111/j.1948-7177.2011.00023.x

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Cite this

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