The interaction concept and its implications for value creation and marketing in service businesses

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	The interaction concept and its implications for value creation and marketing in service businesses
Editors	Mai Anttila, Arto Rajala
Number of pages	15
Publisher	Helsinki School of Economics
Publication date	2008
Pages	51-60
ISBN (Print)	978-952-488-249-1
Publication status	Published - 2008
MoE publication type	B2 Book chapter

Access to Document

@inbook{14d5067039214c1d8546235b5824170f,

title = "The interaction concept and its implications for value creation and marketing in service businesses",

author = "Christian Gr{\"o}nroos and Tore Strandvik",

year = "2008",

language = "English",

isbn = "978-952-488-249-1",

pages = "51--60",

editor = "Mai Anttila and Arto Rajala",

booktitle = "The interaction concept and its implications for value creation and marketing in service businesses",

publisher = "Helsinki School of Economics",

address = "Finland",

}

The interaction concept and its implications for value creation and marketing in service businesses. / Grönroos, Christian ; Strandvik, Tore.
The interaction concept and its implications for value creation and marketing in service businesses. ed. / Mai Anttila; Arto Rajala. Helsinki School of Economics, 2008. p. 51-60.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

TY - CHAP

T1 - The interaction concept and its implications for value creation and marketing in service businesses

AU - Grönroos, Christian

AU - Strandvik, Tore

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 978-952-488-249-1

SP - 51

EP - 60

BT - The interaction concept and its implications for value creation and marketing in service businesses

A2 - Anttila, Mai

A2 - Rajala, Arto

PB - Helsinki School of Economics

ER -