| Original language | English |
|---|---|
| Peer-reviewed scientific journal | European Journal of Marketing |
| Volume | 45 |
| Issue number | 3 |
| Pages (from-to) | 334-357 |
| ISSN | 0309-0566 |
| DOIs | |
| Publication status | Published - 2011 |
| MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management