Abstract
Digitalization offers new opportunities and changes how firms can explore and enter new markets. Current literature has deepened our understanding of the internationalization process of digital-based firms, but it provides very little guidance on how the specific characteristics of digital artifacts enable and accelerate internationalization or of the role of cross-national distance and cultural difference. We use a longitudinal single-case approach to explore how a Business-to-Business (B2B) platform provider internationalized its operations from inception. The case study illustrates that the ongoing development of the digital service and the integration with new devices played an important role in the firm's internationalization and expansion into new markets. We also observed that cross-cultural distance and cultural differences played an unexpected role. Finally, we propose avenues for future research.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 53rd Annual Hawaii International Conference on System Sciences, HICSS 2020 |
| Editors | Tung X. Bui |
| Number of pages | 10 |
| Publisher | IEEE computer society press |
| Publication date | 2020 |
| Pages | 4652-4661 |
| ISBN (Electronic) | 978-0-9981331-3-3 |
| Publication status | Published - 2020 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 53rd Annual Hawaii International Conference on System Sciences, HICSS 2020 - Maui, United States Duration: 07.01.2020 → 10.01.2020 |
Publication series
| Name | Proceedings of the Annual Hawaii International Conference on System Sciences |
|---|---|
| Volume | 2020-January |
| ISSN (Print) | 1530-1605 |
Keywords
- 512 Business and Management
- Cultural distance
- Digital artifacts
- Digitalization
- International New Venture (INV)
- Internationalization