Original language | English |
---|---|
Peer-reviewed scientific journal | European Journal of Marketing |
Volume | 44 |
Issue number | 11/12 |
Pages (from-to) | 1811-1838 |
ISSN | 0309-0566 |
DOIs | |
Publication status | Published - 2010 |
MoE publication type | A1 Journal article - refereed |
The "killer" ad: an assessment of advertising violence
Magnus Söderlund, Micael Dahlén
Research output: Contribution to journal › Article › Scientific › peer-review
18
Citations
(Scopus)