The "killer" ad: an assessment of advertising violence

Magnus Söderlund, Micael Dahlén

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalEuropean Journal of Marketing
Volume44
Issue number11/12
Pages (from-to)1811-1838
ISSN0309-0566
DOIs
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

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