| Original language | English |
|---|---|
| Peer-reviewed scientific journal | European Journal of Marketing |
| Volume | 44 |
| Issue number | 11/12 |
| Pages (from-to) | 1811-1838 |
| ISSN | 0309-0566 |
| DOIs | |
| Publication status | Published - 2010 |
| MoE publication type | A1 Journal article - refereed |
The "killer" ad: an assessment of advertising violence
Magnus Söderlund, Micael Dahlén
Research output: Contribution to journal › Article › Scientific › peer-review
21
Citations
(Scopus)