Original language | English |
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Title of host publication | Proceedings of the Fordham University Conference on the Marketing of Financial Services |
Editors | Hooman Estelami, Sarah Maxwell |
Number of pages | 9 |
Place of Publication | New York |
Publication date | 2006 |
Pages | 97-105 |
Publication status | Published - 2006 |
MoE publication type | B3 Article in conference proceedings |
The Management of Customer Relationships as Assets in the Retail Banking Sector
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific