The Management of Customer Relationships as Assets in the Retail Banking Sector

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationProceedings of the Fordham University Conference on the Marketing of Financial Services
EditorsHooman Estelami, Sarah Maxwell
Number of pages9
Place of PublicationNew York
Publication date2006
Publication statusPublished - 2006
MoE publication typeB3 Article in conference proceedings

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