The management of customer relationships as assets in the retail banking sector

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Strategic Marketing
Volume19
Issue number1
Pages (from-to)105-119
Number of pages15
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2011

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