The management of customer relationships as assets in the retail banking sector

Research output: Contribution to journal › Article › Scientific › peer-review

8 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Strategic Marketing
Volume	19
Issue number	1
Pages (from-to)	105-119
Number of pages	15
DOIs	https://doi.org/10.1080/0965254X.2010.537766
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

@article{45075d8d6ad04127a270cce33f38b88d,

title = "The management of customer relationships as assets in the retail banking sector",

keywords = "512 Business and Management, KOTA2011",

author = "Persson, {Per Andreas}",

year = "2011",

doi = "10.1080/0965254X.2010.537766",

language = "English",

volume = "19",

pages = "105--119",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

publisher = "Routledge",

number = "1",

}

TY - JOUR

T1 - The management of customer relationships as assets in the retail banking sector

AU - Persson, Per Andreas

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

U2 - 10.1080/0965254X.2010.537766

DO - 10.1080/0965254X.2010.537766

M3 - Article

SN - 1466-4488

VL - 19

SP - 105

EP - 119

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 1

ER -