The management of customer relationships as assets in the retail banking sector

Research output: Contribution to journal › Article › Scientific › peer-review

9 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Strategic Marketing
Volume	19
Issue number	1
Pages (from-to)	105-119
Number of pages	15
DOIs	https://doi.org/10.1080/0965254X.2010.537766
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

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title = "The management of customer relationships as assets in the retail banking sector",

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author = "Persson, {Per Andreas}",

year = "2011",

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T1 - The management of customer relationships as assets in the retail banking sector

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PY - 2011

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DO - 10.1080/0965254X.2010.537766

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SN - 1466-4488

VL - 19

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JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

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