The Management of Customer Relationships as Assets in the Retail Banking Sector

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

Original language	English
Title of host publication	Proceedings of the Fordham University Conference on the Marketing of Financial Services
Editors	Hooman Estelami, Sarah Maxwell
Number of pages	9
Place of Publication	New York
Publication date	2006
Pages	97-105
Publication status	Published - 2006
MoE publication type	B3 Article in conference proceedings

Access to Document

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title = "The Management of Customer Relationships as Assets in the Retail Banking Sector",

author = "Persson, {Per Andreas}",

note = " Volume: Proceeding volume: ",

year = "2006",

language = "English",

pages = "97--105",

editor = "Hooman Estelami and Sarah Maxwell",

booktitle = "Proceedings of the Fordham University Conference on the Marketing of Financial Services",

}

TY - GEN

T1 - The Management of Customer Relationships as Assets in the Retail Banking Sector

AU - Persson, Per Andreas

N1 - Volume: Proceeding volume:

PY - 2006

Y1 - 2006

M3 - Conference contribution

SP - 97

EP - 105

BT - Proceedings of the Fordham University Conference on the Marketing of Financial Services

A2 - Estelami, Hooman

A2 - Maxwell, Sarah

CY - New York

ER -