The Marketplace as intercultural dreaming and collective desire

Pekka Saarikorpi; Maria Hokkinen; Pia Polsa

The Marketplace as intercultural dreaming and collective desire

Pekka Saarikorpi, Maria Hokkinen, Pia Polsa

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 48th Annual Macromarketing Conference : With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues
Number of pages	6
Publisher	The Macromarketing Society
Publication date	20.06.2023
Pages	316-321
Publication status	Published - 20.06.2023
MoE publication type	A4 Article in conference proceedings
Event	Annual Macromarketing Conference - Seattle, United States Duration: 19.06.2023 → 22.06.2023 Conference number: 48 https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf

Publication series

Name	Proceedings of the Annual Macromarketing Conference
ISSN (Print)	2168-1473
ISSN (Electronic)	2168-1481

Access to Document

https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf

OpenUrl availability

Full text

Cite this

Saarikorpi, P., Hokkinen, M., & Polsa, P. (2023). The Marketplace as intercultural dreaming and collective desire. In Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues (pp. 316-321). (Proceedings of the Annual Macromarketing Conference). The Macromarketing Society. https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf

Saarikorpi, Pekka ; Hokkinen, Maria ; Polsa, Pia. / The Marketplace as intercultural dreaming and collective desire. Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. The Macromarketing Society, 2023. pp. 316-321 (Proceedings of the Annual Macromarketing Conference).

@inproceedings{f07a10ecda7f42f5a3f0491ae942d9a0,

title = "The Marketplace as intercultural dreaming and collective desire",

author = "Pekka Saarikorpi and Maria Hokkinen and Pia Polsa",

year = "2023",

month = jun,

day = "20",

language = "English",

series = "Proceedings of the Annual Macromarketing Conference",

publisher = "The Macromarketing Society",

pages = "316--321",

booktitle = "Proceedings of the 48th Annual Macromarketing Conference",

note = "Annual Macromarketing Conference ; Conference date: 19-06-2023 Through 22-06-2023",

url = "https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf",

}

Saarikorpi, P, Hokkinen, M & Polsa, P 2023, The Marketplace as intercultural dreaming and collective desire. in Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. Proceedings of the Annual Macromarketing Conference, The Macromarketing Society, pp. 316-321, Annual Macromarketing Conference, Seattle, Washington, United States, 19.06.2023. <https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf>

The Marketplace as intercultural dreaming and collective desire. / Saarikorpi, Pekka; Hokkinen, Maria; Polsa, Pia.

Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. The Macromarketing Society, 2023. p. 316-321 (Proceedings of the Annual Macromarketing Conference).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - The Marketplace as intercultural dreaming and collective desire

AU - Saarikorpi, Pekka

AU - Hokkinen, Maria

AU - Polsa, Pia

N1 - Conference code: 48

PY - 2023/6/20

Y1 - 2023/6/20

M3 - Conference contribution

T3 - Proceedings of the Annual Macromarketing Conference

SP - 316

EP - 321

BT - Proceedings of the 48th Annual Macromarketing Conference

PB - The Macromarketing Society

T2 - Annual Macromarketing Conference

Y2 - 19 June 2023 through 22 June 2023

ER -

Saarikorpi P, Hokkinen M, Polsa P. The Marketplace as intercultural dreaming and collective desire. In Proceedings of the 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues. The Macromarketing Society. 2023. p. 316-321. (Proceedings of the Annual Macromarketing Conference).