The Marketplace as intercultural dreaming and collective desire

Pekka Saarikorpi, Maria Hokkinen, Pia Polsa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 48th Annual Macromarketing Conference : With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues
Number of pages6
PublisherThe Macromarketing Society
Publication date20.06.2023
Publication statusPublished - 20.06.2023
MoE publication typeA4 Article in conference proceedings
EventAnnual Macromarketing Conference - Seattle, United States
Duration: 19.06.202322.06.2023
Conference number: 48

Publication series

NameProceedings of the Annual Macromarketing Conference
ISSN (Print)2168-1473
ISSN (Electronic)2168-1481

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