The Mental Footprint of Marketing in the Boardroom

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Abstract

Special Issue: Back where we belong – Marketing as the organization’s core strategy
Original languageEnglish
Peer-reviewed scientific journalJournal of Service Management
Volume25
Issue number2
Pages (from-to)241-252
Number of pages12
ISSN1757-5818
DOIs
Publication statusPublished - 26.03.2014
MoE publication typeA1 Journal article - refereed

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Keywords

  • 512 Business and Management
  • KOTA2014
  • Marketing Logics and Strategizing

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