The Mental Footprint of Marketing in the Boardroom

Tore Strandvik; Maria Holmlund; Christian Grönroos

doi:10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf

The Mental Footprint of Marketing in the Boardroom

Tore Strandvik, Maria Holmlund, Christian Grönroos

Research output: Contribution to journal › Article › Scientific › peer-review

35 Citations (Scopus)

Abstract

Special Issue: Back where we belong – Marketing as the organization’s core strategy

Original language	English
Peer-reviewed scientific journal	Journal of Service Management
Volume	25
Issue number	2
Pages (from-to)	241-252
Number of pages	12
ISSN	1757-5818
DOIs	https://doi.org/10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf
Publication status	Published - 26.03.2014
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2014
Marketing Logics and Strategizing

Access to Document

10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf

Mental footprint of marketing2014_Own copyAccepted author manuscript, 164 KB

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Cite this

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