The Mental Footprint of Marketing in the Boardroom

Tore Strandvik; Maria Holmlund; Christian Grönroos

doi:10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf

The Mental Footprint of Marketing in the Boardroom

Research output: Contribution to journal › Article › Scientific › peer-review

38 Citations (Scopus)

Abstract

Special Issue: Back where we belong – Marketing as the organization’s core strategy

Original language	English
Peer-reviewed scientific journal	Journal of Service Management
Volume	25
Issue number	2
Pages (from-to)	241-252
Number of pages	12
ISSN	1757-5818
DOIs	https://doi.org/10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf
Publication status	Published - 26.03.2014
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2014
Marketing Logics and Strategizing

Access to Document

10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf

Mental footprint of marketing2014_Own copyAccepted author manuscript, 164 KB

OpenUrl availability

Full text

Cite this

@article{e9c5e97a8a5748619e6e427721054fb5,

title = "The Mental Footprint of Marketing in the Boardroom",

abstract = "Special Issue: Back where we belong – Marketing as the organization{\textquoteright}s core strategy",

keywords = "512 Business and Management, KOTA2014, Marketing Logics and Strategizing",

author = "Tore Strandvik and Maria Holmlund and Christian Gr{\"o}nroos",

year = "2014",

month = mar,

day = "26",

doi = "10.1108/JOSM-01-2014-0033\#sthash.srzTyozx.dpuf",

language = "English",

volume = "25",

pages = "241--252",

journal = "Journal of Service Management",

issn = "1757-5818",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - The Mental Footprint of Marketing in the Boardroom

AU - Strandvik, Tore

AU - Holmlund, Maria

AU - Grönroos, Christian

PY - 2014/3/26

Y1 - 2014/3/26

N2 - Special Issue: Back where we belong – Marketing as the organization’s core strategy

AB - Special Issue: Back where we belong – Marketing as the organization’s core strategy

KW - 512 Business and Management

KW - KOTA2014

KW - Marketing Logics and Strategizing

U2 - 10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf

DO - 10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf

M3 - Article

SN - 1757-5818

VL - 25

SP - 241

EP - 252

JO - Journal of Service Management

JF - Journal of Service Management

IS - 2

ER -