"The mere request approach" in the service encounter: Its impact on customers’ word-of-mouth activity

Jan Mattson, Magnus Söderlund

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of EMAC 2016
Publication date2016
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
EventEMAC 2016 - Oslo, Norway
Duration: 24.05.201627.05.2016


  • 512 Business and Management

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