"The mere request approach" in the service encounter: Its impact on customers’ word-of-mouth activity

Jan Mattson, Magnus Söderlund

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of EMAC 2016
Publication date	2016
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings
Event	EMAC 2016 - Oslo, Norway Duration: 24.05.2016 → 27.05.2016

Keywords

@inproceedings{add934c9175f49b9b9989438039687d4,

title = "{"}The mere request approach{"} in the service encounter: Its impact on customers{\textquoteright} word-of-mouth activity",

keywords = "512 Business and Management",

author = "Jan Mattson and Magnus S{\"o}derlund",

note = " Volume: Proceeding volume: ; EMAC 2016 ; Conference date: 24-05-2016 Through 27-05-2016",

year = "2016",

language = "English",

booktitle = "Proceedings of EMAC 2016",

}