The New Media Business Model: When Customer Controls the Data

Research output: Contribution to journalArticleScientificpeer-review


The EU General Data Protection Regulation (GDPR) is the first step in the process of transferring data ownership back to the customers. This regulation brings major changes for any organization working with consumers and their data, or processing data about individuals in the context of selling goods or services to the citizens. This paper considers the case of a media company offering online content and discusses what are the implications of the data ownership by the customers for the media company’s business model.
Original languageEnglish
Peer-reviewed scientific journalJournal of Business Models
Issue number4
Pages (from-to)34-38
Number of pages5
Publication statusPublished - 2019
MoE publication typeA1 Journal article - refereed


  • 512 Business and Management
  • media
  • business model
  • data ownership


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