The opportunities of big data analytics in supply market intelligence

Salla Paajanen, Katri Valkokari, Anna Aminoff

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

5 Citations (Scopus)


Firms need comprehensive knowledge and understanding of the opportunities available in the market by creating supply market intelligence (SMI). SMI can facilitate in finding the best partners and combination of capabilities within collaborative networks (CN). However, despite of its evident managerial relevance, SMI is still little researched topic. Simultaneously, big data analytics (BDA) has developed rapidly, becoming vital for businesses across industries. The objective of this paper is recognizing the importance of SMI and opportunities of BDA through qualitative research. The data derives from two focus group discussions of 75 purchasing professionals and six qualitative interviews of BDA experts. This research contributes to our understanding of the opportunities of BDA in creating systematic SMI to reinforce strategic collaboration, and to the understanding of knowledge as a strategic resource for forming strategic CN. Collaborative big data intelligence creates value through, for instance, creating transparency in business processes and discovering market changes.
Original languageEnglish
Title of host publicationCollaboration in a Data-Rich World
Number of pages12
Place of PublicationCham, Germany
Publication date22.08.2017
ISBN (Print)978-3-319-65150-7
ISBN (Electronic)978-3-319-65151-4
Publication statusPublished - 22.08.2017
MoE publication typeA4 Article in conference proceedings
Event18th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2017 - Vicenza, Italy
Duration: 18.09.201720.09.2017

Publication series

NameIFIP Advances in Information and Communication Technology
ISSN (Print)1868-4238


  • 512 Business and Management
  • Supply market intelligence
  • Big data analytics
  • Strategic collaboration
  • Data-rich systems
  • Collaborative big data intelligence


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