The playground effect: How augmented reality drives creative customer engagement

Alexander Jessen, Tim Hilken, Mathew Chylinski, Dominik Mahr, Jonas Heller*, Debbie Isobel Keeling, Ko de Ruyter

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

126 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The playground effect: How augmented reality drives creative customer engagement'. Together they form a unique fingerprint.

Social Sciences

Psychology