The power of the bottle: Revisiting the package as a communication tool and its impact on the consumer

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of EMAC 2016
Publication date	2016
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings
Event	EMAC 2016 - Oslo, Norway Duration: 24.05.2016 → 27.05.2016

Keywords

@inproceedings{af07b6dcdf5b4d36932b8bae989a4a91,

title = "The power of the bottle: Revisiting the package as a communication tool and its impact on the consumer",

keywords = "512 Business and Management",

author = "Magnus S{\"o}derlund and Jonas Colliander and John Karsberg and Liljedal, \{Karina T.\} and Nina {\AA}kestam",

note = " Volume: Proceeding volume: ; EMAC 2016 ; Conference date: 24-05-2016 Through 27-05-2016",

year = "2016",

language = "English",

booktitle = "Proceedings of EMAC 2016",

}

TY - GEN

T1 - The power of the bottle: Revisiting the package as a communication tool and its impact on the consumer

AU - Söderlund, Magnus

AU - Colliander, Jonas

AU - Karsberg, John

AU - Liljedal, Karina T.

AU - Åkestam, Nina

N1 - Volume: Proceeding volume:

PY - 2016

Y1 - 2016

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of EMAC 2016

T2 - EMAC 2016

Y2 - 24 May 2016 through 27 May 2016

ER -