The Ripple Effect: Intended and Unintended App Experiences

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Nordic School : Service Marketing and Management for the Future
EditorsJohanna Gummerus, Catharina von Koskull
Number of pages9
Place of PublicationHelsinki
PublisherHanken School of Economics
Publication date2015
Pages273-281
ISBN (Electronic)978-952-232-284-5 (PDF)
Publication statusPublished - 2015
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management
  • Unintended Experiences
  • Intended Experiences
  • Ripple Effect
  • Smartphone Apps
  • Service Experience

Cite this

Dube, A., Helkkula, A., & Strandvik, T. (2015). The Ripple Effect: Intended and Unintended App Experiences. In J. Gummerus, & C. von Koskull (Eds.), The Nordic School: Service Marketing and Management for the Future (pp. 273-281). Helsinki: Hanken School of Economics.