The Ripple Effect: Intended and Unintended App Experiences

Apramey Dube; Anu Helkkula; Tore Strandvik

The Ripple Effect: Intended and Unintended App Experiences

Apramey Dube, Anu Helkkula, Tore Strandvik

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The Nordic School : Service Marketing and Management for the Future
Editors	Johanna Gummerus, Catharina von Koskull
Number of pages	9
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Publication date	2015
Pages	273-281
ISBN (Electronic)	978-952-232-284-5 (PDF)
Publication status	Published - 2015
MoE publication type	A3 Book chapter

Keywords

512 Business and Management
Unintended Experiences
Intended Experiences
Ripple Effect
Smartphone Apps
Service Experience

Access to Document

http://hdl.handle.net/10138/156531

SFX availability

Full text

Cite this

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The Ripple Effect: Intended and Unintended App Experiences. / Dube, Apramey; Helkkula, Anu ; Strandvik, Tore.

The Nordic School: Service Marketing and Management for the Future. ed. / Johanna Gummerus; Catharina von Koskull. Helsinki : Hanken School of Economics, 2015. p. 273-281.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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