| Original language | English |
|---|---|
| Title of host publication | The Nordic School : Service Marketing and Management for the Future |
| Editors | Johanna Gummerus, Catharina von Koskull |
| Number of pages | 9 |
| Place of Publication | Helsinki |
| Publisher | Hanken School of Economics |
| Publication date | 2015 |
| Pages | 273-281 |
| ISBN (Electronic) | 978-952-232-284-5 (PDF) |
| Publication status | Published - 2015 |
| MoE publication type | A3 Book chapter |
Keywords
- 512 Business and Management
- Unintended Experiences
- Intended Experiences
- Ripple Effect
- Smartphone Apps
- Service Experience
Cite this
Dube, A., Helkkula, A., & Strandvik, T. (2015). The Ripple Effect: Intended and Unintended App Experiences. In J. Gummerus, & C. von Koskull (Eds.), The Nordic School: Service Marketing and Management for the Future (pp. 273-281). Helsinki: Hanken School of Economics.