The Ripple Effect: Intended and Unintended App Experiences

Apramey Dube; Anu Helkkula; Tore Strandvik

The Ripple Effect: Intended and Unintended App Experiences

Apramey Dube, Anu Helkkula, Tore Strandvik

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The Nordic School : Service Marketing and Management for the Future
Editors	Johanna Gummerus, Catharina von Koskull
Number of pages	9
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Publication date	2015
Pages	273-281
ISBN (Electronic)	978-952-232-284-5 (PDF)
Publication status	Published - 2015
MoE publication type	A3 Book chapter

Keywords

512 Business and Management
Unintended Experiences
Intended Experiences
Ripple Effect
Smartphone Apps
Service Experience

Access to Document

http://hdl.handle.net/10138/156531

Cite this

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title = "The Ripple Effect: Intended and Unintended App Experiences",

keywords = "512 Business and Management, Unintended Experiences, Intended Experiences, Ripple Effect, Smartphone Apps, Service Experience",

author = "Apramey Dube and Anu Helkkula and Tore Strandvik",

year = "2015",

language = "English",

pages = "273--281",

editor = "Johanna Gummerus and {von Koskull}, Catharina",

booktitle = "The Nordic School",

publisher = "Hanken School of Economics",

address = "Finland",

}

The Ripple Effect: Intended and Unintended App Experiences. / Dube, Apramey; Helkkula, Anu ; Strandvik, Tore.

The Nordic School: Service Marketing and Management for the Future. ed. / Johanna Gummerus; Catharina von Koskull. Helsinki : Hanken School of Economics, 2015. p. 273-281.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - The Ripple Effect: Intended and Unintended App Experiences

AU - Dube, Apramey

AU - Helkkula, Anu

AU - Strandvik, Tore

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KW - 512 Business and Management

KW - Unintended Experiences

KW - Intended Experiences

KW - Ripple Effect

KW - Smartphone Apps

KW - Service Experience

M3 - Chapter

SP - 273

EP - 281

BT - The Nordic School

A2 - Gummerus, Johanna

A2 - von Koskull, Catharina

PB - Hanken School of Economics

CY - Helsinki

ER -