The Ripple Effect: Intended and Unintended App Experiences

Apramey Dube; Anu Helkkula; Tore Strandvik

The Ripple Effect: Intended and Unintended App Experiences

Apramey Dube, Anu Helkkula, Tore Strandvik

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA SERVSIG 2014 Conference Proceedings : Services Marketing in the New Economic and Social Landscape
Editors	Rodoula Tsiotsou, Yannis Hajidimitriou
Number of pages	3
Place of Publication	Thessaloniki
Publisher	University of Macedonia
Publication date	15.06.2014
Pages	51-53
ISBN (Electronic)	978-960-98740-9-0
Publication status	Published - 15.06.2014
MoE publication type	A4 Article in conference proceedings
Event	2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece Duration: 13.06.2014 → 15.06.2014 Conference number: 8

Keywords

512 Business and Management
KOTA2014

Access to Document

AMA SERVSIG 2014 A -Conference Proceedings IntroductionAccepted author manuscript, 897 KB
AMA SERVSIG 2014 SDL - Customer Experience and Value Co-creationAccepted author manuscript, 1.97 MB

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Cite this

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title = "The Ripple Effect: Intended and Unintended App Experiences",

keywords = "512 Business and Management, KOTA2014",

author = "Apramey Dube and Anu Helkkula and Tore Strandvik",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

month = jun,

day = "15",

language = "English",

pages = "51--53",

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Dube, A, Helkkula, A & Strandvik, T 2014, The Ripple Effect: Intended and Unintended App Experiences. in R Tsiotsou & Y Hajidimitriou (eds), AMA SERVSIG 2014 Conference Proceedings: Services Marketing in the New Economic and Social Landscape. University of Macedonia, Thessaloniki, pp. 51-53, 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), Thessaloniki, Greece, 13.06.2014.

The Ripple Effect: Intended and Unintended App Experiences. / Dube, Apramey; Helkkula, Anu ; Strandvik, Tore.
AMA SERVSIG 2014 Conference Proceedings: Services Marketing in the New Economic and Social Landscape. ed. / Rodoula Tsiotsou; Yannis Hajidimitriou. Thessaloniki: University of Macedonia, 2014. p. 51-53.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Helkkula, Anu

AU - Strandvik, Tore

N1 - Conference code: 8

PY - 2014/6/15

Y1 - 2014/6/15

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

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EP - 53

BT - AMA SERVSIG 2014 Conference Proceedings

A2 - Tsiotsou, Rodoula

A2 - Hajidimitriou, Yannis

PB - University of Macedonia

CY - Thessaloniki

T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 13 June 2014 through 15 June 2014

ER -