@article{32abfeb7fe814ca08c83ae0f3ed3ff68,
title = "The risks of providing services: Differential risk effects of the service-development strategies of customisation, bundling, and range",
keywords = "Services, Solutions, Risk, Customization, Bundling, Industrial marketing, PRODUCT, BUSINESS, TRANSITION, SYSTEMS, FIRM, RESPONSIVENESS, TRANSFORMATION, INTEGRATOR, OFFERINGS, MARKETS, 512 Business and Management",
author = "Fredrik Nordin and Daniel Kindstrom and Christian Kowalkowski and Jakob Rehme",
year = "2011",
doi = "10.1108/09564231111136881",
language = "English",
volume = "22",
pages = "390--408",
journal = "Journal of Service Management",
issn = "1757-5818",
publisher = "Emerald Group Publishing",
number = "3",
}