The risks of providing services: Differential risk effects of the service-development strategies of customisation, bundling, and range

Fredrik Nordin, Daniel Kindstrom, Christian Kowalkowski, Jakob Rehme

Research output: Contribution to journalArticleScientificpeer-review

49 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Service Management
Volume22
Issue number3
Pages (from-to)390-408
Number of pages19
ISSN1757-5818
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • Services
  • Solutions
  • Risk
  • Customization
  • Bundling
  • Industrial marketing
  • PRODUCT
  • BUSINESS
  • TRANSITION
  • SYSTEMS
  • FIRM
  • RESPONSIVENESS
  • TRANSFORMATION
  • INTEGRATOR
  • OFFERINGS
  • MARKETS
  • 512 Business and Management

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