The Role of a Business Confederation-owned Infomediary in Constructing CSR

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 40th Annual Macromarketing Conference : Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice
PublisherMacromarketing Society
Publication date2015
Publication statusPublished - 2015
MoE publication typeA4 Article in conference proceedings
EventAnnual Macromarketing Conference - Chicago, United States
Duration: 25.06.201528.06.2015
Conference number: 40

Keywords

  • 512 Business and Management

Cite this

Kyyrönen, M-M., Liljander, V., Fougère, M., & Polsa, P. (2015). The Role of a Business Confederation-owned Infomediary in Constructing CSR. In Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice Macromarketing Society.