The role of brand images in consumer practices: uncovering embedded brand strength

Research output: Contribution to journalArticleScientificpeer-review

14 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Product and Brand Management
Volume20
Issue number6
Pages (from-to)440 - 446
Number of pages7
ISSN1061-0421
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2011

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