Original language | English |
---|---|
Peer-reviewed scientific journal | Journal of Product and Brand Management |
Volume | 20 |
Issue number | 6 |
Pages (from-to) | 440 - 446 |
Number of pages | 7 |
ISSN | 1061-0421 |
DOIs | |
Publication status | Published - 2011 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- KOTA2011