The role of brand images in consumer practices: uncovering embedded brand strength

Research output: Contribution to journal › Article › Scientific › peer-review

22 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Product and Brand Management
Volume	20
Issue number	6
Pages (from-to)	440 - 446
Number of pages	7
ISSN	1061-0421
DOIs	https://doi.org/10.1108/10610421111166586
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

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title = "The role of brand images in consumer practices: uncovering embedded brand strength",

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author = "Anne Rindell and Oskar Korkman and Johanna Gummerus",

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pages = "440 -- 446",

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TY - JOUR

T1 - The role of brand images in consumer practices: uncovering embedded brand strength

AU - Rindell, Anne

AU - Korkman, Oskar

AU - Gummerus, Johanna

PY - 2011

Y1 - 2011

KW - 512 Business and Management

KW - KOTA2011

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DO - 10.1108/10610421111166586

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VL - 20

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JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

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