The role of digital channels in the beginning of customer relationships

Kristina Heinonen, Thomas Michelsson

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicatione-Commerce 2006: Proceedings from IADIS International Conference
EditorsSandeep Krishnamurthy, Pedro Isaias
Number of pages8
Place of PublicationPorto
PublisherIADIS Press
Publication date2006
Pages151-159
ISBN (Print)972-8924-23-2
Publication statusPublished - 2006
MoE publication typeB2 Book chapter

Cite this

Heinonen, K., & Michelsson, T. (2006). The role of digital channels in the beginning of customer relationships. In S. Krishnamurthy, & P. Isaias (Eds.), e-Commerce 2006: Proceedings from IADIS International Conference (pp. 151-159). IADIS Press.