The role of digital channels in the beginning of customer relationships

Kristina Heinonen, Thomas Michelsson

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicatione-Commerce 2006: Proceedings from IADIS International Conference
EditorsSandeep Krishnamurthy, Pedro Isaias
Number of pages8
Place of PublicationPorto
PublisherIADIS Press
Publication date2006
ISBN (Print)972-8924-23-2
Publication statusPublished - 2006
MoE publication typeB2 Book chapter

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