| Original language | English |
|---|---|
| Title of host publication | e-Commerce 2006: Proceedings from IADIS International Conference |
| Editors | Sandeep Krishnamurthy, Pedro Isaias |
| Number of pages | 8 |
| Place of Publication | Porto |
| Publisher | IADIS Press |
| Publication date | 2006 |
| Pages | 151-159 |
| ISBN (Print) | 972-8924-23-2 |
| Publication status | Published - 2006 |
| MoE publication type | B2 Book chapter |
The role of digital channels in the beginning of customer relationships
Kristina Heinonen, Thomas Michelsson
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific